GMB Profile Optimisation
For Medical Practices.
Transform your GMB profile from a boring listing into a patient-attracting tool
Be noticed on Google
Wondering how to set up your Google My Business (GMB) profile correctly so more patients who need your services can actually find you?
It's a bit like dressing up a shop window to entice customers to come inside - except your shop window is online.
Patients are shown many GMB profiles when searching for a local service online.
Having an optimised profile showcases your business, making it more likely customers will click on your listing and take a look around.
GMB Optimisation
- Let us transform your GMB profile from a boring listing into an enticing resource that attracts more patients
I engaged Maz to help me communicate with Google to get the verification code I was having trouble getting, and then a once-off GMB optimisation of my page. She was wonderful, and in a very short time had transformed my GMB page with content, photos, and all the bells and whistles needed to raise our profile. I am very glad I engaged her services and thoroughly recommend you do the same.
Covid arrived and my patient numbers dropped dramatically. It was clear that I needed to market my clinic a lot better if my clinic was to survive and preferably prosper in the future. Maz showed me how the previous website was largely “invisible” to Google and my potential client base... Maz was incredibly helpful in understanding my business... I absolutely recommend her services for anyone looking to build a new website or optimise their GMB profile.
Google My Business Optimisation - The Basics
Setting the foundations
Every aspect of your listing will be assessed, from the big points to the finer details. We'll select the most relevant categories and attributes to help more people find you.
Showcase your practice
We'll add photos, a video, a professionally written business description and more, to shine your practice in the best light and get more patients clicking.
Feature your services
We'll utilise additional GMB features like Google Posts, Services and Product Tiles to educate patients on your core services and explain the key differentiators between you and your competitors.
Google My Business Optimisation
Google My Business is like your very own shop window on Google. Optimising your Google My Business profile is about showcasing your practice online, much like you would dress up a shop window to entice people inside.
5% of all views on your Google My Business listing lead to an action such as a patient calling you, booking online or requesting directions to your clinic.
With your Google My Business profile, you can showcase your practice, doctors, allied health practitioners, and services to help attract and educate patients.
Your Google My Business profile is also the #1 place patients view your practice opening hours and Google reviews.
We utilise photos, videos and information from your website to transform your profile, resulting in more views, clicks and actions.
FAQ:
Google My Business gives you the opportunity to showcase your practice, doctors, services and facilities across Google Search and Google Maps. When patients search online for medical services, Google is usually the first place they look.
When you optimise your GMB Profile (to 'optimise' means to fully complete your profile in line with best practice) you are giving your practice the best chance to appear ahead of your competitors.
GMB is your shop window on Google. It is usually what patients see even before your website when they search online. Yes that's right - more patients see your GMB listing than your website.
Once your profile is optimised, you should notice an increase in the results of your GMB profile - called GMB Insights. An optimised profile leads to more chances for your business to be found using a variety of keywords, more views of your profile and more actions on your profile in the form of phone calls, direction requests and clicks to your website or online bookings platform.