SEO for Medical Websites
Make sure patients can find
your practice online
Or risk missing out on hundreds (or thousands) of patients from your local area.
COMMON PROBLEMS WE HEAR FROM PRACTICE OWNERS:
We got a new website designed but it didn't include medical SEO
Our competitors are always ahead of us on Google
Our practice doesn't appear in the Google Maps listings
We tried to DIY but not getting anywhere
The solution? Optimise your medical website (SEO)
Whether you’re a brand new practice or a well-established clinic, you’re here because you want more patients to find your practice ahead of your competitors and book with you.
One of the questions we are most commonly asked is, how?
Patients are searching online for the exact services you offer and the way your website is set up can either help or hinder the patient acquisition process.
There’s hundreds of factors that impact your medical SEO
For example:
- The content on your website. For example, individual services pages and individual practitioner pages
- The specific words you use on your pages, referred to as ‘keywords’
- How many other important websites link to your website
- The prominence of your clinic’s brand
- How interesting your information is and whether patients actually read it or click back to the search results
Your Google Business profile also works in collaboration with your website
- The primary category you choose for your clinic
- Whether you create and share photos and videos
- How up-to-date your GBP profile is
- The star rating and quantity of your Google reviews
Your website foundations play a critical role here too
- The technical set up of your website
- How fast it loads and if it's mobile friendly
- Whether your URL is secure
As you can see, when it comes to SEO, there’s a lot of moving parts! Local MD is here to help.
Helping the patients who need you,
be able to find you
Now more than ever, SEO for doctors and medical professionals is essential, whether you're a brand new practice or a well-established clinic.
Patients are searching online for the exact services you offer, and without a decent effort towards your website's SEO, your clinic is unlikely to be found ahead of your competitors, in your local area.
We know you want more patients to find your practice and our expert team can prescribe an SEO treatment to help your website shine.
SEO Help - Optimise My Website
- Our expert team will implement a tailored SEO treatment to help your website shine in your local area.
We were finding just building a website was insufficient to rank highly on Google searches and SEO is very important to raise visibility in the crowded google search environment. We have had an excellent experience in seeing our website higher on Google searches and improvements with our google my business profiles. The Local MD team are pleasant to work with and have been very responsive to our requests.
SEO Evaluation of Medical Websites
Content and Engagement
For SEO to work, you need well-organised information on your website that matches what your patients are searching for, and what they would type into Google to find a business like yours.
Technical Setup
The way your website is set up can either help or hinder the process. It's like keeping a tidy, efficient house.
Links and Citations
There's an ecosystem of other websites surrounding your business, and when they link to your website it helps Google to trust you more.
Website SEO for Medical Practices
If your practice is located in a town or city with other medical practices, you are likely to be competing for patients. And SEO or search engine optimisation, is a strategy that can help your practice to appear more prominently than your competitors when patients are searching for a doctor or medical treatment in your local area.
Many practice owners end up speaking with us because:
- They have had a website built but it has never been optimised for search engines (SEO requires a different skill set to website design)
- Their competitors are always ahead of them on Google (Competitors are most likely already doing SEO)
- Or they don’t appear in the maps listings (because their Google My Business profile is not optimised)
The key to Website medical SEO success
When your website is ‘optimised’ it means it has been set up in a way to help Google and other search engines more easily understand your business and your service offerings, helping your website pages appear higher in the search engine rankings.
There’s hundreds of factors that impact your SEO success and where your clinic’s website and Google My Business profile appears when patients search online.
Local MD specialises in building websites that are set up for success with search engine optimisation from the start, followed by ongoing SEO services to help get your practice ahead of the pack.
I have found the experience of working with Maz and her team very easy, their suggestions were most helpful and productive, and our Google ranking and enquiries did improve. I would certainly recommend the service to my friends and business associates.
We are very happy with the search engine rankings we achieve and the traffic to our website has more than tripled, subsequently increasing online bookings at our practices. Many of our services pages are consistently at the top of page 1 for surrounding suburbs. The Local MD team are responsive and communicate well with our practice managers.
FAQ:
There's hundreds of factors that impact SEO and where your clinic's website appears on Google. Some of the main factors:
- The content on your website
- The keywords and related words used in that content
- How many other important websites link to your website
- The prominence of your clinic's brand and whether people search for your clinic name on Google
- How interesting the information is on your website
Google My Business works in conjunction with SEO, for example:
- The primary category you choose for your clinic
- Whether you share photos and videos of your practice and team
- Keeping your GMB profile up to date
Your website foundations play a critical role here too:
- The technical structure of your website
- How fast your website loads and if it's mobile friendly
- Whether your URL is secure with HTTPS
Google Maps shows more localised search results based on where the person searching is located. Your Google My Business profile is an essential factor because without it, your clinic will not show in the maps listing.
To consistently grow and maintain results and to continue reaping the benefits, SEO tasks need to be carried out on a regular basis. In the first instance we recommend committing to a 3-month period. Ideally during this timeframe you will start to notice your business appearing higher in the maps and search results, resulting in a noticeable increase in patient enquiries and appointments. It's best to commit to SEO for a minimum 12 month period for the best results. Some of our clients have been with us for 3-5 years.
SEO and Google Business work hand-in-hand when it comes to how prominent your business appears across Google Search and Google Maps. In most circumstances, one cannot work successfully without the other when it comes to local search.
For SEO to work well, your website building blocks need to be structurally sound. That means your URL is https secure, your website is mobile responsive and your website loads fast. Regular website maintenance is a must. Getting these website foundations right are essential before embarking on any SEO work.
Yes. There are many courses in SEO although doing it on your own can be time consuming. The hard part is knowing where to focus your efforts for the biggest impact.