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Blogs

Dermatology Digital Marketing

When your dermatology patients don’t come knocking as often as you hope, the biggest factor you should look into is digital marketing. Weeks with only a handful of bookings, a downward trend when it comes to the number of appointments booked. After all, even the most skilled dermatologists might not get their desired amount of clients-- especially without first knowing how to market their practice. Of course, digital marketing and dermatology are vastly different subjects. To make them work hand-in-hand, however, can result in huge value for any dermatology practice.
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Why Website Maintenance is Key to a Successful Website

Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.
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Medical Website Design and Development

We’re living in a time when online presence is everything. With the onset of the COVID-19 pandemic, online needs have strengthened even further. People are online for everything —telehealth, health information, symptoms checking, even their groceries. As a medical practice, your online presence is no longer an option; it’s a necessity.
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Improving the Patient Experience

As a healthcare provider, your patient’s experience is the bread and butter of your business. The onus is on you and your practice to ensure that every patient experience is a good one whenever possible. Every touchpoint of the patient journey —from when they find you online to when they leave their first appointment - should result in the patient wanting to continue returning to your practice for the continuity of their care. Here are six tips to help with improving the patient experience.
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Marketing a Medical Practice

You’ve finally started your medical practice, and it didn’t come easy. Just as you had to work hard to get your practice set up, you now have to put just as much effort into ensuring the community around you knows you exist. With doctor’s offices on every other corner, people have options — you want to be sure they have a good reason to choose you. But, for that to happen they need to know about you. That is where effective marketing comes in.
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How to get more patients

If you’re looking for ideas to market your medical practice you’ve made a great decision downloading this guide. Most practice owners we speak with want to grow using methods that don’t require being over the top or paying exorbitant fees for ads. While ads do have their place we tend to focus on tried and tested essentials that help to future-proof your results. Here’s our top 20 strategies to attract new patients and improve your appointment flow to contribute to a thriving medical practice.
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7 Things Patients Want from your Healthcare Website

If you’re a healthcare or medical professional, your website is often the first place a patient will go to learn about your business. Do your know what your patients expect from your website? Let's be clear, patients visit your website because they're on a journey to find a solution to their healthcare needs. In our digital age, looking online for answers is a prominent aspect of our lives and having a healthcare website that meets the needs of your patients is critical to ensuring you stay relevant amongst your competition.
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Doctor Listings: Individual Practitioners on Google My Business

It's a scary thought - an individual practitioner at your medical clinic appearing higher on Google than your actual practice or clinic listing. Individual doctor listings... has it happened to you? This is something we've come across on a few occasions and there's different ways to approach it. Before we outline some common medical practitioner listing issues and their solutions, let's take a look at what practitioner listings are, when they are allowed and how you and your practitioners can make the most of them.
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11 Local SEO Tips for Doctors and Medical Specialists

Local SEO for doctors and medical practices is essential for owners and PM's wanting their practice, clinic or consulting rooms to be found easily by patients in their local area. And marketing to local patients can be a very effective strategy compared to wider marketing efforts. According to a survey run by HotDoc, The top 3 traffic sources for medical clinics were word-of-mouth (33%), saw it on the street (22%), and Google (15%).
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20 Ways to Win at Google My Business (number 2 is the most important)

When patients are searching your local area for a GP or Specialist, Google My Business is the first thing they’ll see, even before your website. Make sure at the very least you have the correct, exact, business name, opening hours, and address showing on your GMB Profile Read more about Local SEO for Doctors and Medical Specialists here.
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11 Local SEO Tips for Doctors and Medical Specialists

Local SEO for doctors and medical practices is essential for owners and PM's wanting their practice, clinic or consulting rooms to be found easily...Read more

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20 Ways to Win at Google My Business

When patients are searching your local area for a GP or Specialist, Google My Business is the first thing they’ll see, even before your website...Read more

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Google Rating
5.0
Local MD
Local MD
5.0
David van der Poorten
David van der Poorten
07:29 16 Oct 22
Maz and the local MD team designed my practice website from the ground up and I can highly recommend them. They created something clean, modern and far more sophisticated than I had imagined and it has really given our practice a boost. During the design Maz was always available to talk and able to translate my ideas into finished product. She was also almost always right when her opinion differed from mine! In the end the patients love the new site and so do all the doctors and staff. Thanks.
Simon Wilson
Simon Wilson
19:19 12 Nov 21
Maz and the team have been very proactive with suggestions around our new website for directaccessvasectomy. They set out the steps clearly and although Covid has been a real pain we look forward to the next steps around some SEO updates together.
Kath Hinde
Kath Hinde
01:37 29 Sep 21
I engaged Maz to help me communicate with Google to get the verification code I was having trouble getting, and then a once-off GMB optimisation of my page. She was wonderful, and in a very short time had transformed my GMB page with content, photos, and all the bells and whistles needed to raise our profile. I am very glad I engaged her services and thoroughly recommend you do the same
roovawal
roovawal
03:06 27 Sep 21
Our two large Medical Centre's have been working with Maz for many years now. I absolutely cannot fault her professionalism, promptness and skill. Our website is kept looking great, any changes (and they have been constant over Covid!) are dealt with at lightning speed and there are often improvements suggested which make a huge difference. Great job Maz (and colleague Andrea). We really appreciate everything you do for us and highly recommend Local MD to anyone else.
Peter Holsman
Peter Holsman
07:02 24 Sep 21
"Covid arrived and my patient numbers dropped dramatically. It was clear that I needed to market my clinic a lot better if my clinic was to survive and preferably prosper in the future.Maz showed me how my website was largely "invisible" to google and my potential client base. It turned out that most of my posts weren't working.Maz was incredibly helpful in understanding my business and coming up with an attractive new website that engaged with my patients.The feedback from my patients has been terrific.I absolutely recommend her services for anyone looking to build a new website or optimise their GMB profile."
See all reviewsWrite a review
powered by Google
Google Rating
5.0
Local MD
Local MD
5.0
David van der Poorten
David van der Poorten
07:29 16 Oct 22
Maz and the local MD team designed my practice website from the ground up and I can highly recommend them. They created something clean, modern and far more sophisticated than I had imagined and it has really given our practice a boost. During the design Maz was always available to talk and able to translate my ideas into finished product. She was also almost always right when her opinion differed from mine! In the end the patients love the new site and so do all the doctors and staff. Thanks.
Simon Wilson
Simon Wilson
19:19 12 Nov 21
Maz and the team have been very proactive with suggestions around our new website for directaccessvasectomy. They set out the steps clearly and although Covid has been a real pain we look forward to the next steps around some SEO updates together.
Kath Hinde
Kath Hinde
01:37 29 Sep 21
I engaged Maz to help me communicate with Google to get the verification code I was having trouble getting, and then a once-off GMB optimisation of my page. She was wonderful, and in a very short time had transformed my GMB page with content, photos, and all the bells and whistles needed to raise our profile. I am very glad I engaged her services and thoroughly recommend you do the same
roovawal
roovawal
03:06 27 Sep 21
Our two large Medical Centre's have been working with Maz for many years now. I absolutely cannot fault her professionalism, promptness and skill. Our website is kept looking great, any changes (and they have been constant over Covid!) are dealt with at lightning speed and there are often improvements suggested which make a huge difference. Great job Maz (and colleague Andrea). We really appreciate everything you do for us and highly recommend Local MD to anyone else.
Peter Holsman
Peter Holsman
07:02 24 Sep 21
"Covid arrived and my patient numbers dropped dramatically. It was clear that I needed to market my clinic a lot better if my clinic was to survive and preferably prosper in the future.Maz showed me how my website was largely "invisible" to google and my potential client base. It turned out that most of my posts weren't working.Maz was incredibly helpful in understanding my business and coming up with an attractive new website that engaged with my patients.The feedback from my patients has been terrific.I absolutely recommend her services for anyone looking to build a new website or optimise their GMB profile."
See all reviewsWrite a review
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