When your dermatology patients don’t come knocking as often as you hope, the biggest factor you should look into is digital marketing. Weeks with only a handful of bookings, a downward trend when it comes to the number of appointments booked. After all, even the most skilled dermatologists might not get their desired amount of clients-- especially without first knowing how to market their practice. Of course, digital marketing and dermatology are vastly different subjects. To make them work hand-in-hand, however, can result in huge value for any dermatology practice.
Just like any software, websites require maintenance to keeping the site working properly. Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.
We’re living in a time when online presence is everything. With the onset of the COVID-19 pandemic, online needs have strengthened even further. People are online for everything —telehealth, health information, symptoms checking, even their groceries. As a medical practice, your online presence is no longer an option; it’s a necessity.
As a healthcare provider, your patient’s experience is the bread and butter of your business. The onus is on you and your practice to ensure that every patient experience is a good one whenever possible. Every touchpoint of the patient journey —from when they find you online to when they leave their first appointment - should result in the patient wanting to continue returning to your practice for the continuity of their care. Here are six tips to help with improving the patient experience.
You’ve finally started your medical practice, and it didn’t come easy. Just as you had to work hard to get your practice set up, you now have to put just as much effort into ensuring the community around you knows you exist. With doctor’s offices on every other corner, people have options — you want to be sure they have a good reason to choose you. But, for that to happen they need to know about you. That is where effective marketing comes in.
If you’re looking for ideas to market your medical practice you’ve made a great decision downloading this guide. Most practice owners we speak with want to grow using methods that don’t require being over the top or paying exorbitant fees for ads. While ads do have their place we tend to focus on tried and tested essentials that help to future-proof your results. Here’s our top 20 strategies to attract new patients and improve your appointment flow to contribute to a thriving medical practice.
If you’re a healthcare or medical professional, your website is often the first place a patient will go to learn about your business. Do your know what your patients expect from your website? Let's be clear, patients visit your website because they're on a journey to find a solution to their healthcare needs. In our digital age, looking online for answers is a prominent aspect of our lives and having a healthcare website that meets the needs of your patients is critical to ensuring you stay relevant amongst your competition.
It's a scary thought - an individual practitioner at your medical clinic appearing higher on Google than your actual practice or clinic listing. Individual doctor listings... has it happened to you? This is something we've come across on a few occasions and there's different ways to approach it. Before we outline some common medical practitioner listing issues and their solutions, let's take a look at what practitioner listings are, when they are allowed and how you and your practitioners can make the most of them.
Local SEO for doctors and medical practices is essential for owners and PM's wanting their practice, clinic or consulting rooms to be found easily by patients in their local area. And marketing to local patients can be a very effective strategy compared to wider marketing efforts. According to a survey run by HotDoc, The top 3 traffic sources for medical clinics were word-of-mouth (33%), saw it on the street (22%), and Google (15%).
When patients are searching your local area for a GP or Specialist, Google My Business is the first thing they’ll see, even before your website. Make sure at the very least you have the correct, exact, business name, opening hours, and address showing on your GMB Profile Read more about Local SEO for Doctors and Medical Specialists here.